Updated Topic for AMRP:
Evolution of Mobile VAS Services and Future Growth Strategies
Scope of the project will include:
1. The primary research on Current Value Added Services
(VAS).
2. Followed by detailed analysis of all the VAS
providers in the country( via secondary research).
3. Study of Strategies deployed by Operators for
various current VAS services and come up with an environmental analysis on
Products, Promotion etc. Come up with new ways of promotions (may involve STP
crudely where have to devise a Psycho graphic Or some other segmentation of
mobile user and devise products and promotions narrowed to them)
5. Especially
on Data, detailed bench marking and analysis on strategies and way forward as
Data is expected to be the single largest contributor to VAS in coming times.
Focus on consumer behavior and current and expected usage trend.
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