Research Question

Based on Pilot survey  , Following research questions were  formulated:

   1)     What are the differences in Consumer and service providers’ perceptions about awareness of Mobile value added services?

   2)      Is there any significant difference in Mobile VAS consumption on the basis of Age?

   3)     Is there any significant difference in Mobile VAS consumption on the basis of Gender?

   4)     Is there any significant difference in Mobile VAS consumption on the basis of monthly  spending of mobile bills?

   5)     Is there any significant difference in Mobile VAS consumption on the basis of Type of connection?

   6)     Is there any significant association between various Mobile value added services consumption pattern?

   7)      What are the factors consumer consider while choosing any Mobile VAS?

   8)      Who are the competitors on the basis of “Needs” for Mobile VAS providers?